Nistha Dube - Finding My Voice
When I started my content creation journey during the pandemic, it began with making low quality TikToks on my iPhone in my room. I didn't know HOW to make proper content, what a "social media strategy" was, how to increase engagement, or any of the algorithmic lingo us content creators live by today. I did know one thing: That I wanted to be the person I never had growing up. Someone to show others that it’s safe to follow one’s inner voice.
I wasn't sure where this process would take me- if I would eventually have to drop it all to go for a "real job." Yet, I kept showing up everyday, making videos, and eventually driving traffic from there towards my mindset coaching services, my podcast, Conversations with Nistha, and my book, beyond the skin.
I noticed how most of my coaching clients and audiences across social platforms are high school and college students, trying to find their voice and purpose in this world. More importantly, many of these individuals are Indian GenZs and Millennials, who expressed to me that they had always wanted to pursue a creative path but felt pressured by either family or friends to avoid doing so.
I realized then how unequipped both society and the school system had left us in terms of discovering our individuality- our creative talents, emotional strengths, etc. It was in these sessions- these 1 hour deep dives, that I found many of these students began to have their first breakthroughs. Some of them went on to changing their majors in school, auditioning for plays they felt inadequate for, and creating their own brands as well. The most rewarding part of this process for me was witnessing first handedly the power that content has to give individuals a voice and create resonance with other young people who look like me.
I have then gone on to giving a virtual TEDx at Redmond High School and a Keynote speech at Utah State University, speaking on the topics of self-discovery and purpose with students across the states. It often takes me by surprise to connect the dots back to where it all began- short form vertical video trends on TikTok during a pandemic! Today I understand it is the content creation industry that is driving transformational breakthroughs within the younger generations, and that I am simply a messenger within this digital sphere.
I hope to bring my voice to young individuals across the globe. As an Indian-American, I aim to see more people who look like me in the self-improvement and creative space. Seeing the Indiaspora community’s growth makes me look forward to the diverse culture the platform is fostering- voices of all backgrounds and ethnicities gathering to share ideas. At the end of the day, I've learned content isn't what is displayed on screen, but the experience of what occurs off the camera- from an initial idea, to the conversations and relationships in between, and an energetically aligned final execution.
Holding a B.S. in Cognitive & Behavioral Neuroscience from Virginia Tech University, Nistha's mission is to empower individuals to cultivate intentionality and purpose in their everyday lives. She creates informational content across various social media platforms around topics such as mindset development, introspective techniques, and tuning into one's inner self. Featured in Business Insider, TEDx, and more, she plans on spreading her message of self-discovery to audiences across the globe. Find Nistha at nisthadube.com.
