Raja has worked with founders for most of his working life of 24 years. His defining stint was with Sequoia India, where as CMO, Raja worked with founders from different stages – Byju Raveendran (Byju’s Learning App), Vikram Chopra (CARS24), Amrish and Jitendar (Citrus Pay), Virendra Gupta (Daily Hunt), Jaydeep Burman (faaso’s), Kunal Shah (Freecharge), Sameer Maheshwari (Healthkart), Amit Kumat (Prataap Snacks), Alan and Nami (Truecaller).
The founders he worked with at Sequoia brought a variety of diverse opportunities and challenges to the table and helped Raja decide what he wanted to do with the rest of his life – work closely with founders and founding teams. His raison d’être is to look at business challenges through the lens of marketing with a skin-in-the-game, long term approach to help build brands of tomorrow. And that’s exactly what he seeks to do at Spring Marketing Capital, a skin-in-the-game, long term approach to help build the brands of tomorrow. Raja is an eternal optimist and believes strongly that creativity and entrepreneurship can change the world.