Bijal Patel, CHA, resides in Santa Cruz, California and is a third generation commercial real estate entrepreneur and current Chief Executive Officer of Coast Redwood Hospitality. His company, based in the San Francisco Bay Area, is a full service management, investment, and development company specializing in hospitality, commercial real estate, and investments. Bijal grew up in the business and signed his first franchise agreement at age 17. He currently serves on the Board of Directors for the California Hotel & Lodging Association (CH&LA). He also serves as a North Pacific Ambassador and Young Professional Committee Member at the Asian American Hotel Owners Association (AAHOA).