HeroPackaging is a company that makes Earth-saving, compostable, zero-waste packaging products. Not only are the Founders of HeroPackaging, Anaita Sarkar and Vike Davé, composting ambassadors, they’re also simply good at business. With over 20 years of experience in the ecommerce industry, Anaita and Vik are experts in this space and know what works and what doesn’t.

Vik has worked in sales, marketing and ecommerce his whole working life. From starting in door-to-door sales through to the Head of ecommerce of one of the largest online retailers in Australia, where he increased sales by two and a half times in his five year period there. Vik has been involved in every aspect of sales and marketing from both a face-to-face perspective and online.

Anaita’s path to ecommerce guru was a bit different. Growing up in a family that owned a small business, Anaita began her working career behind the reception desk and she therefore fully understands the challenges small businesses face on a daily basis. After studying a Bachelor of Commerce, specialising in Accounting, Anaita soon realised the accounting industry wasn’t for her and moved into media. Within her first year she was promoted twice and began presenting at meetings whilst a junior, which at the time was not standard practice. In 2013 Anaita began guest lecturing marketing subjects at Macquarie University and whilst pregnant with her second child, Anaita started her first ecommerce business Olivia & Co (now exited). Anaita is also author of the digital marketing book Sell Anything Online.