FOR IMMEDIATE RELEASE
Contact: Ashish Shah, Community Relations Director, Indiaspora
Phone: (312) 203-5418
Gabrielle Trippe, Philanthropy Initiatives Manager, Indiaspora
Phone: (917) 708-1696
ChaloGive (Oct 2 – 8)
Indiaspora’s online giving campaign to facilitate higher levels of giving by the Indian diaspora
Washington, DC, USA
Indiaspora has launched its inaugural ChaloGive online giving campaign from Oct 2 to Oct 8, created to encourage higher levels of giving by the Indian diaspora.
The grassroots initiative will focus on individual giving by the Indian diaspora to nonprofits that are making an impact through its online platform ChaloGive.org.
The campaign was inspired in part by the success of Giving Tuesday in the US as well as the week-long Daan Utsav campaign in India, which also has gained considerable traction.
“The word ‘Chalo’ means ‘Let’s,’ so ChaloGive means ‘Let’s Give,’” said Sanjeev Joshipura, Executive Director of Indiaspora. “The idea is simple: to allow the diaspora to learn about different organizations doing meaningful work, streamline the process for them to donate, and help cultivate the spirit of giving.”
While it is well documented that Indian Americans are roughly 1 percent of the population and the highest-earning minority group in the U.S., a study Indiaspora conducted in 2018 with Dalberg found that the monetary giving potential of Indian Americans is enormous—at over $3 billion dollars annually.
“ChaloGive was created to achieve that promise. Imagine what an impact such a growing and influential demographic can have,” said Gabrielle Trippe, Indiaspora Philanthropy Initiatives Manager.
In addition, the study found a “passion-donation gap,” which means that the community does not necessarily give to those causes which it collectively claims to be most passionate about.
By highlighting more than 20 organizations with successful track records in areas of poverty alleviation and empowerment, health, and education, ChaloGive allows the diaspora to find causes that they care about and to give to them.
“We want to make the giving experience frictionless in order to effectively engage with online donors so that giving is not only easy but also strategic. The 21 beneficiary organizations for ChaloGive this year are a mix of small, medium-size and large non-profits with proven interventions and an ability to scale,” said Ashish Shah, Indiaspora Community Relations Director, who has previous experience starting giving platforms as founder of GivingRise.
High-profile personalities in the diaspora community are also helping raise awareness about ChaloGive. “ChaloGive Ambassadors” include Kailash Satyarthi, 2014 Nobel Peace Laureate; Nina Davuluri, 2014 Miss America; and cricket legend Sunil Gavaskar.
ChaloGive also coincides with the 150th anniversary of Mahatma Gandhi’s birth this October 2, in which themes of service resonate with the Indian diaspora.
“ChaloGive was a logical next step for Indiaspora in our mission and role as a philanthropic catalyst for the Indian diaspora community. Our aim is to encourage philanthropic giving at all levels and ChaloGive allows us to engage with the 3 million strong Indian Americans who are looking to give to a cause that they care about,” said Indiaspora founder, MR Rangaswami.
Indiaspora (www.indiaspora.org) is a nonprofit, 501(c)(3) organization established to transform the success of the Indian diaspora into meaningful impact worldwide. Their members are global leaders from diverse backgrounds and professions that work to build stronger communities at home and abroad, with a shared culture of strategic giving and inspiring social change.
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