Anoop Prakash

Anoop Prakash

Director of US Retail Development, Harley Davidson Motor Company

Anoop Prakash joined the Harley-Davidson Motor Company in 2009, and is currently the Director of US Retail Development, responsible for product distribution, dealer development and support to over 700 independent dealers across the US, and preparing the US dealer network for operational readiness to deliver the first Harley-Davidson electric vehicles in 2019.   Prior to this role, Anoop was Director of US Marketing and Market Development and served as the Managing Director of Harley-Davidson Canada.  Prior to taking responsibility for Harley-Davidson Canada, Anoop led the brand’s market entry into India in 2009, where he built a subsidiary operation and dealer network from the ground-up, and established the company’s first manufacturing operation in Asia.


Prior to his work at Harley-Davidson, Anoop served as a Senior Executive Service appointee in the Administration of President George W. Bush as Deputy Chief of Staff at the US Department of Housing & Urban Development (HUD).  There he worked on several national initiatives including neighborhood stabilization in the wake of the mortgage crisis, and improving agency coordination and response to natural disasters.  Prior to that role, Anoop served as Associate Administrator for Entrepreneurial Development at the US Small Business Administration (SBA), where he led the agency’s efforts to increase technical assistance to entrepreneurs in urban markets, and actively participated in international trade promotion with China and India, to benefit US small businesses.


He previously held several senior private sector roles in strategy, sales, and business development, including as a Vice President of Strategy & Business Development at LexisNexis, Director of Business Development and Alliances at Siebel Systems (acquired by Oracle Corporation), and as a consultant at McKinsey & Company, where he focused on business-building projects in the consumer goods and retail sectors.


A former US Marine Corps Officer, Anoop holds a Bachelor of Arts degree in Economics and Public Policy from Stanford University, and an MBA from Harvard Business School.  Anoop is currently on the board of the Hunger Task Force in Milwaukee, and served on the national board of the Motorcycle Safety Foundation.  Anoop is married and has two children.